About Bathe In Couture
Luxury. Nostalgia. Self-Care—Bottled Just for You.
Bathe In Couture was born from both heartache and healing. After experiencing the devastating loss of my best friend and husband just one year into our marriage, I was left searching for light in the darkest of places. What began as a personal form of therapy—making bath bombs by hand—quickly became a passion project that turned into something far more meaningful.
In 2017, I created my first product and brought it to a local vendor event. Seeing others light up at the scents I had crafted was the spark I needed. I knew then that this wasn’t just a hobby—it was a calling.
At Bathe In Couture, every product is thoughtfully handmade in small batches with skin-loving ingredients and irresistible, nostalgia-inspired scents. From our candy-sweet body oils to cereal-scented body mists, each creation is designed to make you feel pampered, playful, and powerfully confident.
We’re more than a bath and body brand—we're a reminder to prioritize self-care, to find joy in the little things, and to always make time for yourself. Because healing, beauty, and confidence all start from within—and you deserve to feel as good as you smell.
Thank you for being part of this journey. Here’s to glowing skin, unforgettable scents, and moments of luxury every single day. ✨
— Toni Nicole Johnson
Founder, Formulator & Scent Curator
Bathe In Couture